Tales of the Cocktail (2023)

Tales of the Cocktail is an annual convention hosted in New Orleans that celebrates local and international liquor brands. Madison Roy was commissioned by Bulleit Frontier Whiskey to live-paint these recycled whiskey barrels during their 3 hour event at Tales. The design featured is the logo Bulleit uses for their Tree Equity program. The program plants trees for every whiskey barrel created to counteract deforestation caused by the whiskey industry.

“Three Years Ahead of Schedule, Bulleit Frontier Whiskey reaches goal of planting or protecting ONE MILLION trees across the country and now pledges to improve Tree Equity with American Forests”

“As a local, national and international non-profit organization, the Tales of the Cocktail Foundation platform seeks to act as a catalyst to Educate, Advance and Support the communities we touch.” - Mission statement taken from Tales of the Cocktail website.